My Cart


Wirefree Maternity & Nursing Bras

enjoy the ultimate in comfort and support with the freedom of feeling like you are wearing nothing at all with our range of wire-free maternity and nursing bras...

projectme wire-free range

underwire is not for everyone, so swap them out for one of our wire-free maternity and nursing bras. They provide comfort and support for your changing body. Adjustable nursing bras with magnetic clips and drop down cups make feeding or pumping easy, while our maternity bralettes offer a no-fuss, pull-on design for cup sizes from D-G.

nursing or maternity bra?

feel stylish and supported with our range of wire-free maternity and nursing bras that are designed to be seen. Nursing bras provide extra adjustments so you can wear them pre-, during-, and post-pregnancy while the magnetic nursing clips make feeding simple. The no-fuss pull-on design of our maternity bralettes make them super easy to slip on, with stretch lace and full cup support so you won’t want to wear anything else.

finding the right bra fit

you deserve to feel confident as a mother and a curious, ambitious woman, so you need a bra that can grow with you. You will know it’s time to make the switch from your standard bra when you are no longer receiving the right comfort or support from your current bra. We recommend a bra that sits comfortably under your bust and across your back without riding upwards. You may need to change your bra size 3-4 times during pregnancy, as your body grows and milk flow increases.

Check out our Fit Me page and FAQs to check if you have the right size.